Ermenegildo Zegna has unveiled its new Autumn/Winter season 2021 assortment, labelled (RESET) What Can make a Guy, which addresses men’s shifting vogue wants as a result of the world wide wellbeing disaster.
The line is supported by the #WhatMakesaMan marketing campaign which demonstrates on the transforming lifestyles of modern-day males and how this has afflicted their manner behaviours.
Ermenegildo Zegna will be showcasing the Autumn/Wintertime 2021 range among the other product or service improvements at the forthcoming Virtual Vacation Retail Expo, in which it is a Gold Husband or wife.
Combining elements of organization, casual and loungewear items, the selection provides a new, wearable luxurious wardrobe for Zegna’s shoppers. It was intended by Ermenegildo Zegna Inventive Director Alessandro Sartori.
The assortment represents a transfer away from formal garments and instead embraces hybrid garments in the luxury leisurewear group. It characteristics improved fabrics and modern jersey knitting tactics.
The collection introduces Zegna’s new wardrobe products together with ‘The New Jacket’ and ‘Overshirt’ which serve as alternatives to the classic blazer. It also capabilities the Triple Sew Sneaker, improved with upcycled wool from its sustainable #UseTheExisting array.
The #WhatMakesaMan marketing campaign functions a diverse line-up of 5 Zegna World wide Brand name Ambassadors. The roster includes French dancer Mickael Lafon, Japanese model Yura Nakano, trend purchaser Ingo Sliwinski, American design Maggie Maurer and American photographer Jon Bronxl, with each and every ambassador demanding regular notions of masculinity.
It demonstrates the shift in Zegna’s product strategy, which places flexibility at the forefront of its collections. When Ermenegildo Zegna has a 110 year-heritage in men’s tailoring, the pandemic has brought about a change in its technique.
“The way that modern adult males gown, their requires and behaviors have been altering substantially about the past 12 months,” commented Sartori. “Customers are searching for a various style as they turn to additional fluid silhouettes and multifunctional however comfy outfits. Therefore, clothes have to transition seamlessly between indoor and outdoor to reflect the way we behave and come to feel.
“To me, this was the excellent time to rethink what is doable, to rethink what truly issues and to rebalance design though we are termed to response to changing moments. A new aesthetic is essential: fluid, ageless, adaptable, where convenience matches completely with style.”