May 24, 2022

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This Business? You Bet

‘This is who I am’: Charlotte woman’s furthermore-dimensions clothing are a hit

Summer Lucille owns Juicy System Goddess in Charlotte. Her have struggles finding outfits in her sizing impressed her to open this company.

CHARLOTTE, N.C. — If you experienced to describe Juicy Entire body Goddess in a person word, self confidence would instantly occur to head, and that’s precisely what operator Summer season Lucille desires. 

“I want you to walk out with your head up higher with self-assurance,” Lucille stated. 

Juicy Physique Goddess is 1 of the 1st plus-dimensions retailers in the Carolinas that carries sizes XL to 6X. Lucille has a straightforward method to her business enterprise, far too. 

“I’m a fats lady and I’m generating apparel for fat women,” she said. “Going to 1 of the major chain shops, we only have a minimal corner, so I needed to open up up the gates to women of all ages all around the entire world who are plus dimensions.”

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“I carry goods the place you can be conservative if you are heading to church, if you just want to be skilled organization relaxed all the way up to you want to go out with the women and go out on the evening,” Lucille reported. 

Self-confidence is some thing Summer experienced to also expand within just herself.

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When she initially launched her business in 2011, she only catered to dimensions tiny to big.

 “I couldn’t in good shape any of it,” Lucille reported. “And I was generally on a diet regime, generally trying to shed fat.”

It was not until she rebranded to healthy who she was that her organization was actually born. 

“This is who I am. I’m going to be chubby all my life, I will need to take it, I have to have to really like it and I just embraced it at any time because, and I explained I just want to do furthermore-sizing,” Lucille explained.

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Fast forward to these days, her self-awareness is not only empowering other ladies just like her, it has also transpired into millions of views on TikTok.

“Plus-measurement gals we can have our stomachs out, we can have our fupa out, we can have all that out just like every person else,” Lucille said.

“Let’s do the job to stimulate each other, let us adore on just about every other, and I wouldn’t change one particular factor. I wouldn’t improve a person matter in my journey,” Lucille said.

Contact Ruby Durham at [email protected] and follow her on Fb, Twitter and Instagram.

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