The State of European SaaS

The State of European SaaS

As we proceed via a world economic downturn, each individual sector is confronted with a set of troubles and alternatives.

SaaS is no exception. We have viewed the headlines of selecting freezes, layoffs, and weak inventory performances. But the good news is, it’s not all doom and gloom. In simple fact, TechCrunch a short while ago shared a vibrant location that U.S. undertaking money activity in the third quarter “was significantly from catastrophic”, suggesting it may possibly even be an great time to create a SaaS company. 

Recognizing the regional nuances of our field, I have been intrigued to listen to from partners, clients, and other SaaS leaders across the globe. Final month, I was lucky to take a look at G2’s London office environment and also converse at SaaStock in Dublin. 

The Accel 2022 Euroscape 

At SaaStock in Dublin, I liked connecting with Philippe Botteri, spouse at Accel, shortly soon after he and Accel VP Richard Kotite unveiled The Accel 2022 Euroscape. The theme of this year’s report is “The Reset” — and the introduction of their investigation speaks to precisely why it’s time to tactic SaaS in Europe with a new way of thinking:

“On the public facet, $1.6T of marketplace capitalization has been misplaced in the global Euroscape cloud Index with the ordinary ahead income multiples plunging from 17x a 12 months ago to 6x now. On the personal facet, cloud funding in Europe, Israel, and the US is down 42% in Q3.”

Even with this significantly-wanted reset, Accel notes that developments like digital transformation and shifting to the cloud continue to be solid. In addition, whilst the total funding decline in Europe and Israel is steady with what is actually been taking place in the U.S., we have continue to observed large rounds of financial commitment developing about the past 12 months.

The purpose of consumer centricity in European SaaS winners 

Being aware of that it’s still probable to win in a down marketplace, who are the Euroscape leaders that have collectively raised $8B? And, what are the keys to their good results?

One particular commonality they share, which I was pleased to learn, is that they are fueled by better scores and more reviews on G2.

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For context, G2 scores products and vendors dependent on the 1.9M+ verified peer testimonials gathered from our user community, as effectively as info aggregated from on the net sources and social networks.  With this methodology in intellect, European SaaS companies who have better G2 scores – and consequently have increased buyer satisfaction – are extra very likely to be marketplace leaders. 

It’s generally been essential to have delighted customers, but through times like these, it is very important to double down on dealing with your customers as your most precious advertising property.

My takeaways and forecast

Whilst SaaS investment decision will very likely be down for at the very least a several quarters, we remain really bullish on the prospective clients for European and world-wide SaaS innovation and expansion.


We achieved so lots of higher-strength SaaS leaders and business people in Dublin who are creating the next technology of higher-benefit SaaS apps. So, we’re assured more world leaders like UiPath, Celonis, and Miro will emerge from Europe.

We’ve also shared our 5 crucial classes discovered on how to temperature an economic downturn, featuring more insights on how to survive and eventually thrive via these demanding situations.

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