Feature Fridays: How Kate Spade creates integrated product emails

Feature Fridays: How Kate Spade creates integrated product emails


For this week’s edition of Aspect Friday we’re showcasing this incredible email from Kate Spade, in which they display their most up-to-date handbags, and Klarna’s buy now, pay out later on pricing. This electronic mail attributes individualized dynamic content automation by Litmus Personalize, run by Kickdynamic.

By connecting their searching feed Kate Spade are equipped to show their preferred products– in this case handbags. The merchandise displayed are up to date mechanically from their data feeds. If any data is up to date inside the item feed, the electronic mail will update immediately so subscribers generally see applicable content–no guide intervention required.

There are a number of items of data which can be involved in a merchandise feed. For illustration:

  • Products imagery
  • Product title
  • Pricing
  • Sizing
  • Coloration

Not only did Kate Spade automate their written content, they also included information about Klarna’s get now, spend later on pricing for merchandise, to inspire far more conversions for subscribers who may possibly be price tag-delicate. This was done by creating a rule inside Litmus Personalize, which divides the merchandise price into thirds, demonstrating how considerably every installment would price tag when obtaining using Klarna.

Discover other approaches Kate Spade is working with Litmus Personalize to conduct are living polls in our Element Friday collection.

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